Brand identity

I was tasked with creating a variable logo for a fictional company.

I approached it by first thinking about the type of company the logo would represent, and chose an AVL production company. In live production, even small details can have a big impact on the overall outcome, which led to the idea of the butterfly effect. 

The logo takes the form of a butterfly and shifts depending on whether it represents audio, 

video, or lighting, while remaining part of a consistent system.